📋 Overview

WA Direct ("we", "our", or "the tool") is a free online tool by Blackifier.in that helps individuals and businesses generate WhatsApp direct links and capture customer leads. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.

By using WA Direct, you agree to the practices described in this policy. If you do not agree, please stop using the tool.

📦 What Data We Collect

WA Direct is designed with privacy in mind. We collect minimal data:

• Lead data you enter — Name, phone number, and messages submitted through the lead capture form. Stored only in your own browser's local storage (on your device). We do not store it on any server.
• Business configuration — Your WhatsApp number and business name entered in the Capture Leads setup. Also stored only in your browser's local storage.
• Usage data — Anonymous usage information such as page views, collected automatically by Google Analytics and Google AdSense. This does not include personally identifiable information.
• Cookies — Google AdSense and Google Analytics may set cookies on your browser to serve relevant ads and measure traffic.

🔍 How We Use Your Data

We use the limited data we collect only for the following purposes:

• To provide and operate the WhatsApp link generator and lead capture features
• To display relevant advertisements through Google AdSense
• To understand how users interact with the tool via anonymous analytics
• To improve the tool's features and performance

We do not sell, rent, or share your personal data with any third party for marketing purposes.

💾 Local Storage & Your Device

All lead data and business configurations are saved in your browser's localStorage — meaning the data stays entirely on your own device and is never transmitted to our servers.

• Only you can see your saved leads through the My Leads tab
• Clearing your browser data or cache will delete all saved leads
• We have no ability to access, retrieve, or recover this data
• You can delete all your data at any time using the "Clear All" button in the My Leads tab

📢 Google AdSense & Third-Party Ads

WA Direct uses Google AdSense to display advertisements. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to this and other websites.

• Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this and other sites
• You may opt out of personalized advertising by visiting Google Ads Settings at adssettings.google.com
• Third-party vendors, including Google, use cookies to serve ads based on prior visits to our website
• For more information, review Google's Privacy Policy at policies.google.com/privacy

💬 WhatsApp & Third-Party Services

WA Direct generates links that open WhatsApp (owned by Meta Platforms, Inc.). When you or your customers click a WhatsApp link:

• You are redirected to WhatsApp's platform, governed by WhatsApp's own Privacy Policy
• Any conversations that happen on WhatsApp are subject to WhatsApp's terms and privacy policy
• We have no access to or control over any data shared on WhatsApp

👶 Children's Privacy

WA Direct is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete such information.

✅ Your Rights

You have the following rights regarding your data:

• Access — View all your lead data in the My Leads tab at any time
• Delete — Delete all your data using the "Clear All" button or by clearing your browser's localStorage
• Opt-out of ads — Opt out of personalized ads via Google Ads Settings
• Do Not Track — We respect Do Not Track browser signals

🔄 Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of significant changes by updating the "Last updated" date at the top of this page. Continued use of WA Direct after changes constitutes your acceptance of the updated policy.

📬 Contact Us

If you have any questions about this Privacy Policy, please contact us: